Marketing of services

Cover of: Marketing of services |

Published by American Marketing Association in Chicago, Ill .

Written in English

Read online

Subjects:

  • Marketing.,
  • Service industries.

Edition Notes

Book details

Statement(edited by) James H. Donnelly, William R. George.
SeriesProceedings series / American Marketing Association, Proceedings series (American Marketing Association)
ContributionsDonnelly, James H., George, William R., American Marketing Association.
Classifications
LC ClassificationsHF5411
The Physical Object
Paginationvi, 244 p. :
Number of Pages244
ID Numbers
Open LibraryOL22324228M
ISBN 100877571481

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